My Work
Welcome to my experience section, showcasing my expertise in brand and multicultural marketing through insightful case studies. Here, you'll find projects that showcase my ability to connect with diverse audiences, effectively highlighting strategies and results.
01
National University Brand Transformation
The National University Brand Transformation showcases my expertise in modernizing established brands to resonate with diverse audiences while maintaining trust and equity. Through in-depth research, competitor analysis, and creative development, we led the rebranding initiative for this 50-year-old institution. Trust us to empower you through strategic branding, targeted marketing, and impactful portfolios.
02
Inclusive Marketing:
POND's #EdadSinLimites
This case study showcases my talent in multicultural marketing by demonstrating my ability to connect with diverse audiences through culturally relevant strategies. By leveraging insights about Hispanic women's beauty expectations and utilizing a relatable spokesperson like Jordana Brewster, I effectively addressed age-related stereotypes. The launch of the #AntiAgeLimits movement highlighted my expertise in multi-lingual storytelling and community engagement, fostering authentic connections and resonating deeply with the audience. This approach not only reinvigorated brand loyalty but also illustrated the power of inclusive marketing in today's landscape.
03
Pringles Flavor Stacking - Coming Soon
This project showcases the rich tapestry of multicultural and multilingual integration, brilliantly exemplified through the iconic Pringles Flavor Stacking campaign, which captivated audiences for three years. Experience the fusion of flavors and cultures that made this campaign a standout in the world of marketing.
04
Evaus for Suave - Coming Soon
This project, which won a Cleo award, integrated the power of influence and authenticity from the creator economy to transform the perception that expensive hair means quality haircare.
